Tuesday, June 14, 2011

Matlock Makes Me Laugh

Defendant's wife has an explanation for her affair that is laden with therapy-speak. Matlock says he understands: "You were hot for each other." Andy Griffith has been one of my heroes for decades. He always played characters that had good common sense and seemed much less intelligent than they actually were. His characters seemed to accept that people did strange and sometimes humorous things, and he was not too sophisticated to exclaim at them. Even as Matlock he sometimes pulls out his guitar and gives us a great song.

I am often watching Matlock this time of morning, turning from the Today Show as soon as Kathy Lee Griffin opens her mouth. This morning I need it more than ever, as I have been obsessing about my Turtlefat/Turtletots sales. I mean lack of sales. In five market or craft fair sales since the season started, I have barely covered expenses. I've been looking at my products and my displays and the economy and the things people are buying and how other vendors are doing, and on and on and on.

This is the first season that I have pushed so far into hot weather. I am discovering that people admire my scarves but it is too hot to try them on, yet I've sold one linen/cotton wrap. I've sold a few baby items (booties, hats). I've sold a few household items (cup cozies, organic cotton washcloths, grocery bags). People express interest in the fibers that I choose, chat about the soy, bamboo, corn, organic cotton, like the way children's clothing especially is done with less toxic choices, but they don't buy.

I'm doing better at labeling the items in my store so that people can recognize them from a greater distance and see the variety of items. I'm considering whether I should group them and only sell one class of item each time (baby things this week, household next week, etc.). I recently decreased some prices and made sure that every item had a fresh tag that was clearly labeled. I culled items that had been around for a while, and things that no longer conform to my aesthetic.

Yesterday I began exploring some fun creatures I call Shrunken Heads. Maybe what's fun for me will be fun for others. Maybe this will keep my mind off the constant worry about the stores.


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